customer service class and a participant says he or
she is passionate about giving great customer service, you can be sure he or
she is not and has NEVER provided great customer service or else he or she
would not be in your great customer service class. So, your great customer service training will
stick for about two days and then he or she will go back to torturing,
alienating, and browbeating customers.
So how do we make our training stick?
One way I’ve discovered is by song.
I told you earlier about a woman I saw who sang her own original abysmal
songs, which apparently the audience ate up.
And it’s been proven that songs are among the best ways trainers have to
get you to remember anything. Remember
when you were a kid and you learned your alphabet by singing this little ditty:
“A you’re a mournful glutton, B you’re a belly button, C you’re a cantaloupe
with arms . . . “? How about musical
notes? Didn’t we find them hard to
remember until we heard, “Doe, a deer, a female deer; Ray a drop of golden
sun”? That song teaches both music and
zoology. And how many days are in each
month? “Thirty days hath September, April, June, and Montana . . . .” So, we can learn and retain some basic
concepts if we put them in song.

I’ve written a song for just that reason. And it’s a song that can be used for all
occasions and all topics because it’s just what your audience wants to
hear. It’s entitled “Because You Are”
and I’m telling you it works for motivational training, functional training,
soft skills training, technical training, informational training, and anything
else you can think of. It gets the
audience nodding their heads, silently shouting “Amen.” I’d like to do it for you now and it goes
something like this:

(Sings in an indiscernible melody, working the crowd)

You are a star

Because you are

You can go far

Because you are.

You’ll never have to work a day in your life

You’ll have all the things you want from life

You’ll be loved and cared for throughout your life

Because you are.

Your opportunities will not be missed

Because you are

All you need do is exist

Because you are.

The world is waiting for you

It must repay what it owes to you

For all the great things you will do

Because you are

Because you are

Because you are.

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